![feministslut:
molix:
thedailywhat:
Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its Diet Pepsi brand, which a press release says is meant as a “celebration of beautiful, confident women.”
The can will officially launch at New York’s fashion week this Fall. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud is quoted as saying.
A Pepsi spokewoman confirmed that the “traditional short and fat” can model will still be available — you know, for consumers who aren’t into the whole sassy celebration of skinny women.
[cnn / image: co.design.]
*facepalm*
Yeah, so um, how does this celebrate beautiful confident women? ‘Cause I don’t see it.
Today, in “Failures in Marketing” we have a beautiful can that is slimmed down to “celebrate beautiful, confident women”…Cuz, ya know, tall and thin are the body types that are routinely bashed in society, and thus much harder to be confident with*. Cuz, ya know, simply relabeling the old cans wouldn’t have done the job better….of course that begs the question of WHY they’re doing this in the first place, but I don’t have the energy to speculate.
*:I’m not saying all tall/thin women are confident, or even should be. I’m saying that, given our glorious socialization, it’s at least somewhat easier for them as opposed to larger women. Just wanted to be clear here.](http://26.media.tumblr.com/tumblr_lgbmsdz2N81qzpwi0o1_500.jpg)
Re-Design of the Day: PepsiCo is set to unveil a “taller, sassier new Skinny Can” for its Diet Pepsi brand, which a press release says is meant as a “celebration of beautiful, confident women.”
The can will officially launch at New York’s fashion week this Fall. “Our slim, attractive new can is the perfect complement to today’s most stylish looks,” Pepsi CMO Jill Beraud is quoted as saying.
A Pepsi spokewoman confirmed that the “traditional short and fat” can model will still be available — you know, for consumers who aren’t into the whole sassy celebration of skinny women.
*facepalm*
Yeah, so um, how does this celebrate beautiful confident women? ‘Cause I don’t see it.
Today, in “Failures in Marketing” we have a beautiful can that is slimmed down to “celebrate beautiful, confident women”…Cuz, ya know, tall and thin are the body types that are routinely bashed in society, and thus much harder to be confident with*. Cuz, ya know, simply relabeling the old cans wouldn’t have done the job better….of course that begs the question of WHY they’re doing this in the first place, but I don’t have the energy to speculate.
*:I’m not saying all tall/thin women are confident, or even should be. I’m saying that, given our glorious socialization, it’s at least somewhat easier for them as opposed to larger women. Just wanted to be clear here.
(Source: thedailywhat, via feministhistorian)
